Seo

Keyword Cannibalization: What It (Really) Is & How to Fix It

[ad_1] Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole idea is “preposterous.” He’s right. Having multiple pages about the same thing can lead to unexpected or undesirable rankings, but it doesn’t always mean

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8 Digital Marketing Trends That Will Continue in 2022

[ad_1] Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads may provide some short-term results, but marketing strategies can’t rely on that. For long-term marketing planning, you need strong foundations: strategies and tactics that have

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17 Actionable Content Marketing Tips for 2022

[ad_1] Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales:  Know who you’re creating content for Target topics with search traffic potential Tackle competitors’ best-performing topics Prioritize topics using ‘business potential’ Match the 3 Cs

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8 Types of Marketing Campaigns (With Examples)

[ad_1] A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully

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