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[ad_1] A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully […]

[ad_1] Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts. Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you may waste a lot of time

[ad_1] You can’t control it, and its results depend on your overall marketing strategy and execution. If done right, it could become one of your most powerful marketing channels. Let me introduce you to this often overlooked marketing channel that has had a huge impact on our business: word-of-mouth marketing. In this article, you’ll learn

[ad_1] What makes a good Facebook marketing group? To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of the content, and how the admins and members engaged with each other. Before getting into the list, do remember that many marketing groups require you

[ad_1] Looking for some simple yet effective digital marketing tips? You’re in the right place. Get ready to implement the tips below, which will improve your business: Set SMART marketing objectives Track the right KPIs Design a simple, logical website structure Create a clear positioning statement Create a Google Business Profile Target low-competition topics Build a following

[ad_1] In Google Analytics, when you see “(not provided)” instead of the queries that led searchers to your website, this means Google is covering organic keywords data in the interest of protecting the privacy of searchers. But no worries, this doesn’t mean you have configured your Google Analytics wrong or your data is lost. In this

[ad_1] At Ahrefs, we sell SEO tools. These tools are mostly used by other businesses. So, in order to reach them, we engage in B2B marketing. In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first,

[ad_1] Google alternatives are everywhere, but are they any good? To answer this question, I poked around a few popular alternative search engines for a day or two and used them for my daily work. My main judging criterion was how each search engine fared in its commitment to protecting user data and privacy. Here are the 11

[ad_1] Pogo-sticking is an SEO term used to describe a situation where a searcher quickly navigates back and forth between pages in search results. It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should you

[ad_1] Every customer is different. They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn some of them off. Instead, you need a better strategy. One that takes into consideration the stage customers are in. From